Casino Verification Set to Speed Up Thanks to GeoLocs and Shufti Partnership

GeoLocs and Shufti have joined forces to integrate geolocation and ID verification technology, making customer onboarding faster, safer, and more compliant for Canada’s gambling industry.

The verification process is an essential part of any gambling site’s structure. All around the iGaming world, there are KYC procedures in place, but the mechanics are easier to maintain when sports betting and gambling are open across the region.

The situation is more complex in countries such as Canada and the United States, where rules differ between states and provinces. Recent news suggests that the process will become more streamlined in the near future, thanks to a new partnership between two key players in the sector.

Specialists Combine

GeoLocs is a well-known geolocation specialist in the gambling industry, while Shufti specialises in player ID. Shufti is also among the market leaders for Anti Money Laundering technology. The two companies have confirmed a collaboration which will allow for a stronger security experience regarding the important Know Your Customer area.

The two parties will integrate their technologies in order to produce a tailored platform that will cover all the steps taken during casino player verification. One set of software will reveal the player’s location and their ID details.

In a Canadian market which is fast-evolving, this is a significant development and one which is set to speed up and streamline player verification.

Industry Leaders React

Commercial Director of GeoLocs, Will Whitehead, said:

In response, Roger Redfearn-Tyrzyk, Senior Vice President of Sales at Shufti, added:

“Our joint capabilities mean operators can verify users quickly and accurately, while GeoLocs ensures they are playing from permitted locations.

The agreement is intended to offer peace of mind to all operators offering services in Canada. The entire player registration process is set to become faster and significantly more secure, with these two industry specialists coming together.

Canada’s Challenges

Ontario’s decision to legalise online gambling in 2022 was a significant one for the industry in Canada. In most respects, it’s been hugely successful, producing exceptional revenue figures and promising income projections moving forward.

At the same time, there are challenges faced when a province decides to ‘go it alone.’ Outside of Ontario, some players in locations where online gambling remains outlawed may look on in frustration. Unable to access local casino and sports betting facilities, there is a temptation to circumvent the rules and attempt to mask their origins.

The concerns cross over into other areas of the country, but the progression in Ontario, and the higher proportion of gambling sites operating here, make this a key region in terms of accurate verification.

While a more open landscape in places such as Canada and the United States would be effective in addressing this issue, partnerships such as the one between GeoLocs and Shufti are significant.

While player protection will be enhanced, the biggest winners are the operators who are more likely to receive accurate and secure results for every player who signs up on their platforms.