Relax Gaming Expands in Ontario with PointsBet
Relax Gaming partners with PointsBet to boost its presence in the Ontario market.
Relax Gaming, a prominent gambling content developer and aggregation platform, struck a deal with PointsBet to offer its vast game portfolio through the operator’s Ontario website. The partnership gives players access to 120+ in-house-developed Relax Gaming online casino machines and 4,000+ third-party titles available via an aggregation platform.
The agreement marks a new stage in the developer’s Ontario expansion, which started in 2022 after gambling legislation amendments. Relax Gaming was one of the province’s first companies to offer its products.
Martin Stalros, the software developer’s CEO, noted the initial success of the Ontario launch in 2022. The brand’s content gained significant popularity among players due to highly engaging themes, unique game mechanics, and appealing payout opportunities. Stalros expects the new step to be even more successful. Relax Gaming and PointsBet estimate the deal will start generating profit as early as late 2024.
Scott Vanderwel, the PointsBet CEO in Canada, sees an opportunity to boost user engagement in Ontario by integrating Relax Gaming products into the operator’s offerings list. He expects the developer’s slots to be the most compelling games for players.
About Relax Gaming
Relax Gaming is a top-level gambling software developer and B2B services provider. Founded in 2010, the company quickly expanded to Europe and North America.
The brand features Malta headquarters and development offices in Sweden, Estonia, and Gibraltar. It operates under many gambling licenses, including the local one from the Alcohol and Gaming Commission of Ontario.
Relax Gaming became famous due to its excellent slot offerings. The Money Train slot series and the Dream Drops progressive jackpot network are the most popular company’s products. Players also like Relax Poker and Bingo.
Relax Gaming operates an aggregation platform with content from 25+ third-party studios. It also owns a subsidiary, Silver Bullet Studio, that develops games for the brand’s portfolio.
About PointsBet
PointsBet is a renowned Australian gambling operator that entered Ontario in 2022. It’s a medium — to large company with a C$200+ million market capitalization and presence in several regions worldwide.
PointsBet offerings in Ontario include sports betting and casino gaming. Players can use a website or download a mobile app.
The brand is a two-time EGR North America winner as the best sports betting operator. Its recent deal with Relax Gaming aims to strengthen its position and increase its competitiveness as a casino game provider.