Countries Spending the Most on Digital Entertainment
- The country that spends the most on digital entertainment is the United States, with a $29.5 billion monthly spending, more than double its closest competitor India.
- India has the world’s largest TV streaming audience at 1.4 billion – twice its internet user base.
- Ranking tenth in total spending, Saudi Arabia records the highest per-person spending, surpassing all other countries.
A recent study by CasinooftheKings revealed the top ten countries that spend the most on digital entertainment, focusing on expenditures related to music, TV, and internet services. The study analyzed population data alongside the percentage of individuals using the internet, streaming music, and TV services to estimate total users per country. Countries were ranked in descending order based on their total digital entertainment spending, highlighting those that allocate the most resources toward online entertainment.
| Country | Monthly spending on digital entertainment per person ($) | Monthly spending on the Internet ($ mln) | Monthly spending on streaming music services ($ mln) | Monthly spending on streaming TV ($ mln) | Total monthly spending on digital entertainment ($ mln) |
| USA | 97.73 | 23,783 | 1,598 | 4,115 | 29,495 |
| India | 14.79 | 6,875 | 918 | 5,072 | 12,865 |
| Indonesia | 38.48 | 6,123 | 485 | 1,912 | 8,520 |
| Brazil | 31.72 | 3,785 | 455 | 1,297 | 5,538 |
| Japan | 55.22 | 3,926 | 169 | 863 | 4,959 |
| Mexico | 49.37 | 3,327 | 449 | 1,290 | 5,066 |
| UK | 81.30 | 3,719 | 329 | 846 | 4,894 |
| Germany | 59.39 | 2,845 | 394 | 848 | 4,087 |
| Philippines | 44.94 | 3,010 | 147 | 766 | 3,923 |
| Saudi Arabia | 107.12 | 3,078 | 45 | 318 | 3,440 |
See the full research here.
The United States ranks 1st with the highest monthly spending on digital entertainment at $29.5 billion. The market shows a distinctive spending pattern, with 80.6% allocated to internet services, while TV streaming accounts for 14% despite high user numbers. Meanwhile, only half of internet users subscribe to music streaming services. The U.S. also has the second-most expensive internet price reaching $75.
India ranks 2nd with monthly spending of $12.9 billion. The market leads globally with 1.4 billion TV streaming users, reaching double the internet user base, nearly five times the US figure. Music streaming services reach nearly 90% of internet users, almost double the US rate.
Indonesia ranks 3rd with monthly spending of $8.5 billion. TV streaming reaches 124% of internet users, lower than India’s rate but higher than the US. Music streaming adoption stands at 65.3% of internet users. At the same time, Internet services account for 72% of total spending.
Coming in 4th, Brazil has a monthly spending of $5.5 billion, about two-fifths of Indonesia’s total. Similar to the previous three countries, TV streaming penetration exceeds the internet user base. The country spends $32 per person on digital entertainment, which is double India’s rate but only a third of US spending.
Mexico comes 5th with monthly spending of $5.1 billion. Music streaming adoption reaches 63% of internet users, matching Indonesia’s rate. The average Mexican spends $49.37 monthly, half of what Americans spend.
Japan ranks 6th with $5 billion in monthly spending, just a bit below Mexico. In contrast to all previous countries, Japan shows lower music streaming adoption with only 24% of internet users subscribing, the lowest rate among countries mentioned so far. Internet services generate an even larger share of spending than in the US, at nearly four-fifths of the total.
The United Kingdom comes in 7th, spending $4.9 billion monthly. The UK stands out from all previously mentioned countries with the highest streaming prices – nearly triple India’s rates. British consumers spend $81 per person monthly, second only to Saudi Arabia and almost double Japan’s rate.
Germany ranks 8th with $4.1 billion in monthly spending. While its streaming prices are lower than the UK’s, they remain higher than all other previously mentioned countries except the US. Germans spend nearly $60 monthly per person, positioning them between Japanese and British spending levels.
In 9th, The Philippines spends about $3.9 billion monthly on digital entertainment. Music streaming adoption matches Indonesia at about two-thirds of internet users, significantly higher than nearby Japan’s rate. Monthly per-person spending sits at $45, lower than all previously mentioned countries except India and Indonesia.
Saudi Arabia rounds out the top ten with $3.4 billion in monthly spending, the lowest among the countries. However, it leads all previous countries in both internet prices and per-person spending at $91 and $107, respectively. Its music streaming adoption rate of less than a quarter matches Japan’s low rate while being lower than neighboring Middle Eastern countries.
A spokesperson from CasinooftheKings commented on the study: “The digital streaming revolution has shattered traditional market assumptions. High-cost markets don’t automatically translate to high engagement – quite the opposite. Looking ahead, we expect to see streaming platforms adapting their pricing strategies to capitalize on markets where high user numbers offset lower per-user revenue. This shift signals a fundamental change in how we should evaluate market potential in the digital entertainment space.”